As 2025 draws to a close, Pornhub’s annual data release offers a fascinating lens into evolving human sexuality, cultural obsessions, and the ways technology shapes intimate entertainment. This year’s numbers tell compelling stories about authenticity, diversity, and the persistent power of role-play fantasies.
If 2024 cracked the door open on sexual exploration, 2025 kicked it wide open—and invited everyone in.
The Year Diversity Took Center Stage
Perhaps the most significant shift in 2025 was the dramatic rise of LGBTQ+ content consumption. Lesbian content claimed the top category spot globally, with related searches exploding – “lesbian scissoring” up 79%, “lesbian MILF” up 129%, and “lesbian strapon” up 62%. Even more striking, the Trans category became the second most-viewed category worldwide, representing a seismic cultural shift in mainstream adult entertainment.
Natassia Dreams, a prominent trans performer and Pornhub Brand Ambassador, contextualized this evolution: What’s occurring in 2025 transcends mere viewership increases – it represents a fundamental cultural transformation. Trans-led content achieving second place signals that audiences increasingly seek authentic stories from performers who challenge conventional gender and sexuality frameworks. This trajectory suggests viewers are embracing more open-minded perspectives centered on genuine expression.
The data supports this theory. Searches for “queer” jumped 132%, while “bisexual” climbed 88%. The femboy phenomenon particularly captivated audiences, with the term breaking into the top 10 global searches for the first time and dominating gay searches.
The MILF Market Maturation
Experienced women continued their reign in 2025, with “milf” maintaining its position as the second most searched term globally. But the trend expanded beyond traditional boundaries – “gilf” searches surged 129%, “50 plus” climbed 105%, and the Mature category secured the fifth most-viewed position worldwide.
This appetite for maturity intersects interestingly with searches celebrating natural appearance. “Natural beauty” increased 124%, “real woman” rose 98%, and “no makeup” jumped 136%. States like Oregon and Maine showed particular interest in grandmother content, suggesting viewers increasingly associate age with desirability.
Cherie DeVille, dubbed “the internet’s mom,” commented on her demographic’s dominance: MILF securing the number two position confirms widespread desire for confident, experienced women. The world clearly wants attractive, self-assured mature women – and the internet obviously appreciates this dynamic.
Fantasy Made Professional: The Role-Play Renaissance
After 2024’s coworker fixation, 2025 saw elaborate workplace fantasies flourish. The Role Play category exploded by 98%, with occupation-specific searches leading the charge. “Driver” increased 144%, “plumber” rose 67%, “chef” climbed 39%, and “professor” grew 33%. Authority figures particularly captivated viewers – “boss” surged 175%, while “cop” and “soldier” increased 54% and 41% respectively.
Location proved equally important to the fantasy. “Office sex” grew 62%, “hospital” 18%, “restaurant” 55%, and “store” a remarkable 136%. This represents a departure from last year’s “natural sex” trend, suggesting audiences crave narrative structure and power dynamics in their entertainment.
The Affair Effect and Scandal Psychology
Viral cultural moments predictably influenced search behavior. The Coldplay concert CEO affair scandal triggered massive interest in infidelity content. “Cheating” searches jumped 94%, “cheating wife” 61%, and “caught cheating” 53%. More specifically, “office affair” skyrocketed 210%, while “CEO” searches exploded 388%.
Marital boundary exploration also gained traction. “Cuckold” rose 73%, “hotwife” 101%, “swingers” 68%, and “wife swap” 39%. These numbers suggest audiences increasingly explore consensual non-monogamy fantasies, perhaps reflecting evolving relationship models in broader society.
The Safe-for-Work Paradox
Counter-intuitively, Pornhub users showed growing interest in non-explicit creator content. The Podcast category surged 327%, Gaming jumped 283%, and Music increased 62%. This humanization trend suggests audiences view performers as multidimensional individuals rather than one-dimensional fantasy objects.
“SFW” searches themselves grew 114%, with “SFW ASMR” up 56% and “SFW dance” climbing 72%. This evolution indicates viewers increasingly value connection and personality alongside explicit content.
The Reigning Champions and Rising Stars
Alex Adams finally conquered the performer rankings after years of climbing, achieving the number one spot with nearly 4 billion total views. His ascent knocked Angela White to second place, though she remains a dominant force. Bonnie Blue and Lily Phillips burst onto the scene as breakout stars, landing fourth and sixth respectively.
Among amateur creators, Comatozze dominated after joining just one year prior, demonstrating how quickly new talent can capture audience attention in the creator economy.
Global Viewing Habits and Regional Preferences
Despite challenges with age verification laws in multiple states, the United States maintained its position as Pornhub’s largest traffic source. However, Mexico jumped to second place, while the Philippines held steady at third. Female viewership reached 38% globally, with women comprising actual majorities in the Philippines (64%), Colombia (56%), and Argentina (56%).
Average session length held relatively steady at 9 minutes and 33 seconds, though significant age variations emerged. The 18-24 demographic spent 26 seconds less than average, while viewers 65 and older averaged two minutes longer. Japan led viewing duration at 11 minutes and 2 seconds per visit.
Peak traffic occurs Sunday evenings around 11 PM, with January 5 at 11 PM marking 2025’s highest traffic moment – likely influenced by the Golden Globes ending, a Lions-Vikings game concluding, and a major winter storm keeping people indoors across the United States.
Device Evolution and Technology Trends
Mobile devices dominated access at 87% of traffic, though desktop usage increased 39% year-over-year. Android phones commanded 67.7% of mobile traffic, while Chrome browser secured 68.6% of mobile web access. Interestingly, Meta Quest (VR headset browser) appeared in desktop statistics for the first time, growing 47.5%.
PlayStation 5 now accounts for 66% of gaming console traffic, as users migrate from older systems. Xbox traffic plummeted 69%, suggesting platform preference strongly favors Sony’s ecosystem for adult content consumption.
Pop Culture’s Persistent Influence
Cultural phenomena consistently shape search behavior. Spiderman surged nine spots to become the second most-searched movie character, driven by Halloween costume popularity and gaming crossover appeal. Star Wars maintained the top position, while Harley Quinn fell to fourth after years of dominance.
Gaming searches saw Genshin Impact dethrone Fortnite after five years, with Marvel Rivals debuting at sixth following its major release. Character searches reflected these shifts – Tifa from Final Fantasy claimed the top spot, while Lara Croft held second place.
The femboy phenomenon bridges both mainstream and gay audiences, with the term dominating PornhubGay searches while breaking into top 10 straight searches. Top gay couple Hunnypaint noted that many self-identified straight men enjoy their content, suggesting attraction often centers more on perceived femininity than rigid gender categories.
Looking Forward
The 2025 data paints a portrait of audiences seeking authenticity, diversity, and narrative complexity. The explosive growth of LGBTQ+ content, mature performers, and elaborate role-play scenarios suggests viewers increasingly value genuine expression over formulaic productions. The humanization of performers through SFW content indicates fans desire multidimensional connections beyond explicit material.
Perhaps most significantly, the numbers challenge outdated assumptions about who consumes adult content and why. With women comprising 38% of visitors globally and majorities in several countries, and with trans content achieving mainstream popularity, the adult entertainment landscape increasingly reflects the sexual diversity of actual human experience.
As technology evolves and cultural attitudes shift, these annual insights offer valuable perspective on how societies navigate desire, fantasy, and the ever-changing relationship between sexuality and digital media. The data suggests we’re moving toward more inclusive, authentic, and psychologically complex understandings of human sexuality – even in our entertainment choices.
What surprised you most about the 2025 report?
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